For this project, I was a solo designer tasked with creating a complete brand identity for a new dog grooming product line featuring CBD. The client requested a playful look with an illustrated mascot as the face of the brand. Bottle componentry was selected by the client and I was in charge of creating the entire look from scratch including the logo and overall label design. Illustrations are not my strong suit so I outsourced the creation of the mascot to an illustrator but provided direction in overall look and posing of the character. I focused on featuring fun bright colors and organic shapes to bring playfulness to the line.
In addition to creating the branding, product design, and supporting marketing materials, I also took it upon myself to create the website for the line too. I used the wordpress platform and a purchased theme as the basis of the site and then customized it to match the overall branding. Website can be viewed by clicking here or the photo below.
