During my time at iFIT, I was part of the Acquisition team and was tasked with creating various static ads for use on paid social media advertising targeted at acquiring new subscribers. I as in charge of creating the overall look for the ad campaigns and offered various designs for managers/clients to take a look at before choosing a final look. From there, I would resize the creative to fit multiple ad layouts and sizes.
The ad sets below were created to target specific customer personas in an effort to create more engaging and targeted ads. For each category, I changed up imagery and type treatments depending on the audience while still maintaining brand continuity across all visuals.
