As the solo designer on this project, I was tasked with rebranding an existing hair care company, Marrakesh Hair Care. The client wanted to change the company name and elevate the overall branding to emphasize a new sustainable direction for the brand. For the logo, I wanted to convey a natural and upscale feet that was still tied to the Moroccan roots of the brand. The main challenge on this project was definitely time – the client needed the logo right away and I was able to create and finalize logo in 3 days.
In addition to the logo, I worked on redesigning the overall product branding and packaging design. Taking inspiration from the previous look, I kept elements from the old while refining the text and establishing a more clear text hierarchy throughout the label. The challenge here was to retain some level of consumer recognition with the new name and branding, as the client wanted the customer to still recognize the product as Marrakesh but just with an upgrade in look. It was very fun playing with color schemes and font types to create this new branding direction.
