Chosen By Dogs

Created a complete brand identity for a new dog grooming product line featuring CBD. The client requested a playful look with an illustrated mascot as the face of the brand. Bottle componentry was selected by the client and I was in charge of creating the entire look from scratch including the logo and overall label design. Illustrations are not my strong suit so I outsourced the creation of the mascot to an illustrator but provided direction in overall look and posing of the character. I focused on featuring fun bright colors and organic shapes to bring playfulness to the line.

ClientEarthly BodyServicesLabel Design, Packaging Design, Logo Design, BrandingYear2020