Fleurtiva CBD Branding

For this brand, I was in charge of designing a logo, product label, and POS Display for the product’s launch. I began by researching what other CBD brands were doing. The company wanted this to be a more upscale brand but with the focus on that fact that it is a CBD product. I chose to go in a more colorful direction with this label and POS display since I noticed much of the competition has very muted colors and simple, minimal design. So with this direction, the Fleurtiva brand would pop out to the consumer on a store shelf among other CBD products. Below, I show the entire label design process from initial designs to refining the final look that the customer chose.

ClientFleurtivaServicesBranding, Label and Display DesignYear2019